Make them the same except
for ONE MAJOR change only - such as:
Put BOTH on a tracker
(SEOSquid has an easy to use one)
and record the results
Place each splash page in a minimum of 5 traffic exchanges and promote,
promote, promote
(This process is called "Split Testing". Your ultimate goal is to
find a control to test other splash pages you may make in the future as
to their drawing power)
2. Make 2 Key Phrase
Blog Entries
-
Make 2 blog entries
-
A short story introduction often
works to set the mood, as your blog is your relationship builder.
-
Include the keyword phrases used in
your web copy as your blog is an up sell to your other material.
-
Do not cover the material that is in
your call to action page or form-you may tease with these entries, but do
not just replicate the information.
-
You may use any of the material already
available to you concerning MoneyLegs such as the success formula pages, your
referral page, swarm project, etc. just try to put the information into your own
words.
-
Each blog has the right to THREE ADS. As
you are designing your splash pages you will no doubt come up with some great
ideas for subject headers. Try testing some of these extras as relevant ads
along the side using a few of the main keywords in your web page, blog and
splash page copy.
(This concept is much like adsense
and getting used to writing ads and testing them will prepare you for next
week's lesson)
