MoneyLegs Quote:
From SERIOUS greenhorn to seasoned marketing
professionals, it is
imperative you build your domain presence....Doug
Williams
What you will learn in this course:
KEY WORD PHRASES (Long Tail Keywords)
WEBSITE COPY
TARGET SPLASH PAGES
KEY PHRASE BLOG ENTRIES
KEY PHRASE CLASSIFIED AD SUBMISSION
NICHE DIRECTORY SUBMISSION
Week 1 and 2:
We will be assembling our keyword
and long tail keyword phrases list for the subject
MoneyLegs.com and building our website
copy.
You will be given
homework assignments that include building your first web
page copy around three major but relevant keywords and one
long tail keyword phrase.
We will be exploring
how Search Engines work and how to think like they do. As
you gain understanding of the concepts involved, you will
have gained the knowledge to use this duplicatable process
over and over again with any business.
It is extremely
critical you follow each of the steps thoroughly, and even
if you are not quite sure what is happening, please complete
the tasks in sequence. The most IMPORTANT part of this
concept is your ability to follow the program as laid out.
This will be of huge assistance when you are ready to
moderate your personal SWARM group.
SOME OF THE TERMS WE WILL BE USING:
LSI (Latent
Semantic Indexing)
Google’s new algorithm will scan phrases on a webpage,
and then analyze these phrases to predict what other
(latent-related)
phrases should be on the page. Some phrases will be
flagged as “preferred” phrases (which will help give you
more “points”), other phrases will be flagged as “poor”
phrases (which will decrease your “points”).
Too many phrases on a webpage and Google will label you
as spam.
SERPS:
Short for Search Engine Results Page. The web page that a search
engine returns with the results of its search. The major search
engines typically display three kinds of listings on their
SERPS. Listings that have been indexed by the search engine’s
spider, listings that have been indexed into the search engine’s
directory by a human, and listings that are paid to be listed by
the search engine.
LONG TAIL KEYWORDS:
Long tail keywords are keyword phrases which are less popular,
less competitive and less searched for. When taken collectively
choosing the right long tail keywords can significantly increase
website traffic from organic search results (SERPS) even to a
new domain, improving website performance and sales conversions
by driving up revenues from unpaid search engine placement. Here
is a great explanation of long tail keywords and their
effectiveness:
http://www.wordtracker.com/academy/target_long_tail_keywords/
KEYWORD DENSITY:
The number of occurrences of a keyword on a page divided by the
number of words on a page. More is not necessarily better, as
search engines look for a certain ratio rather than the highest
ratio. If repeated too often, it could lead to the page being
penalized for spamming.
When preparing your
web site and keyphrases, you should think about the old fashioned “Library Card System”
When a librarian got in a new book, they had to CATEGORIZE it.
This is what they would do with the book; they would file a card
in the card catalog under TITLE, DATE, ISBN, AUTHOR, DESCRIPTION, etc.
Let’s say the librarian
got in the book "Online Marketing Success". The librarian
would make sure it was categorized under such terms as
Richards, Rene V, Issue Date, ISBN Number, Short Description
and then make a card with that information for the
categories: targeted visitors, targeted traffic,
online success, affiliate marketing, affiliate programs,
membership sites, metasearch engine, online business,
sales page, sales copy, etc. (Of course, nowadays they would
simply enter it into the computer under those terms). But
think about having to do this manually.
Search
Engine Optimization is based on the same principle.
This is how you want to think about your website. The search
engine spiders will classify you in the CATEGORY you give them.
Your Title will determine the category and your keywords and keyword
phrases will help you by pulling in visitors interested in
those keywords and keyphrases through the links you use with
them.
You will have the
following as your goal for this course:
-
Create a search
engine friendly web site
-
Develop a
well-organized list of popular, targeted keywords/key
phrases
-
Optimize your web
pages for those keywords/key phrases
-
Attract and/or
obtain large numbers of relevant high-quality links to
those optimized web pages
-
Analyze and improve
the results of your optimization campaign
(We will deal with #4 and 5 later in the course).
