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SOME OF THE TERMS WE WILL BE USING:

LSI (Latent Semantic Indexing)
Google’s new algorithm will scan phrases on a webpage, and then analyze these phrases to predict what other (latent-related)
phrases should be on the page. Some phrases will be flagged as “preferred” phrases (which will help give you more “points”), other phrases will be flagged as “poor” phrases (which will decrease your “points”).

Too many phrases on a webpage and Google will label you as spam, or stuffing.

KEYWORD STUFFING:

Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. A word that is repeated too often may raise a red flag to search engines

SERPS:
Short for Search Engine Results Page. The web page that a search engine returns with the results of its search. The major search engines typically display three kinds of listings on their SERPS. Listings that have been indexed by the search engine’s spider, listings that have been indexed into the search engine’s directory by a human, and listings that are paid to be listed by the search engine.


LONG TAIL KEYWORDS:
Long tail keywords are keyword phrases which are less popular, less competitive and less searched for. When taken collectively choosing the right long tail keywords can significantly increase website traffic from organic search results (SERPS) even to a new domain, improving website performance and sales conversions by driving up revenues from unpaid search engine placement. Here is a great explanation of long tail keywords and their effectiveness: http://www.wordtracker.com/academy/target_long_tail_keywords/


KEYWORD DENSITY:
The number of occurrences of a keyword on a page divided by the number of words on a page. More is not necessarily better, as search engines look for a certain ratio rather than the highest ratio. If repeated too often, it could lead to the page being penalized for spamming.

• A rule of thumb is 2% - less than 5% in 300 word copy

• A goal could be to work on longer web copy that will allow the use of up to 20% keyword density against word count.

We will be assembling our keyword and long tail keyword phrases list for the subject MoneyLegs.com and building our website copy.

You will be given homework assignments that include building your first web page copy around three major but relevant keywords and one long tail keyword phrase.

We will be exploring how Search Engines work and how to think like they do. As you gain understanding of the concepts involved, you will have gained the knowledge to use this duplicatable system over and over again with any business.

It is extremely critical you follow each of the steps thoroughly, and even if you are not quite sure what is happening, please complete the tasks in sequence. The most IMPORTANT part of this concept is your ability to follow the program as laid out. This will be of huge assistance to you when you are ready to moderate your personal SWARM group.