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True False From this list, what is the most important thing you can do for your Web site (keep in mind that all of these are important, but I'm looking for the *most* important one)? Not use frames Have graphics that load fast Offer contact information Do comprehensive keyword research, and then choose the most appropriate ones for your site When considering keywords or keyword phrases, which of the following should you do? Don't worry about keyword research -- you know better than anyone else how people are searching for your site. Use a single keyword Use a service like Wordtracker to determine your competition and how many people are actually searching for your important keyword phrases Use extremely broad keywords It's considered bad form to misspell keywords in your META keyword tags. True or false? True False When creating title tags for your Web site, you should Write a separate title for each page of your site, focusing on the content of that particular page. Use the same title tag for every page, so that a central "theme" is created throughout the site. Which of the following ranking criteria is used when grading the placement of your Web page? Prominence of the keyword on your page Link popularity One central theme, or focus, throughout the page All of the above How early in a Web page's title or description tags should a keyword phrase appear? Toward the beginning of the tags (first few words) Anywhere Whenever possible, use a lot of hidden links to other pages of your site, so that the engine can spider those links and index the pages. True or false? True False Which of the following factors are considered "spam" by most of the major engines? Hidden links or joining link farms Hidden text Creating "old fashioned" doorway pages of no value All of the above You should include keywords in <TITLE> tag Body of the page Heading tags All of the above As a general rule, what is *usually* considered the most important HTML tag on your Web site? <H1> heading tag <META NAME="DESCRIPTION"> <TITLE> <META NAME="KEYWORD"> When designing your site, is it better to provide detailed product/service information on your home page, or design a separate page for each product and provide a description about the product/service there and then a link back to the home page? Separate page for each product with a description and a link to the home page. Detailed product/service information on your home page When writing your description tags, you should Use all caps Start the sentence with a capital letter, then use lowercase letters. Make your descriptions easy to read and captivating, designed to pull in traffic! Just list your keywords one after the other Repeat the content of your title tag. When writing content for your Web pages, what is CRUCIAL to remember? Write content that is of VALUE to your users. Write content that is of VALUE to the search engines. Don't forget your target audience! All of the above An excellent way to rank high with the search engines is to hide words on a page by using the same or similar color of text as the background. True False Which of the following design strategies can present problems with SOME engines when trying to get top rankings? The use of frames Flash movie as the main page of the site Dynamically generated content All of the above It's best to let the engines' spiders find your Web pages on their own through links on other pages or Web sites, if at all possible, as opposed to submitting your pages through free add URL. True False When studying a top ranking Web page to determine why they've succeeded, which of the following areas should you consider? The page's link popularity and link reputation The page's word count Whether the page has keywords in the title and other tags All of the above. Which of the following tricks will get you in trouble with the search engines for spamming? A page that doesn't load fast Music on your site Joining a link farm All of the above The best way to use gateway information pages is to create content-rich information pages that target different sets of keywords or topics but not to be excessive. True or false? True False Is it okay to create copies of your index page, naming them index1.html, index2.html, index3.html (and so forth), and then submit them to each search engine? No, it is not Yes, it is Which of the following are directories? ODP Yahoo! Directory AOL #1 and #2 If you have several different pages that strictly sell affiliate software or services, you can submit every page to the Open Directory Project and expect them to get in. True False Once you've achieved a top ranking position, what is your next step? Kick back in an easy chair and let your Web site do the work for you. Celebrate!, and then continue to monitor your rankings and log files on a daily or weekly basis to make sure your rankings don't slip and that your rankings are converting to traffic that converts to sales. Look at your log file periodically to see how many visitors are coming to your site. Which of the following engines have paid inclusion programs? Yahoo!/Overture's Site Match Ask Jeeves/Teoma MSN
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©2007 Toni Shrader |
